Saturday, May 18, 2013
GM Is Changing Their Brand Slogan Find New Roads
The American Auto Giants Announced that Chevrolet will launch over 20 new cars in 2013 and as a part of that they are planing a global campaign with a new brand slogan "Find new Roads".
Chevy wants to convey a message to the world with their new brand slogan.its been over 100 years GM is making vehichles all over the world.According to Mr Mary Barra, who is the senior vice president of global proucts. He said "Find New Roads" embraces sprit of ingenuity that has been in chevys DNA since the begining and it will continue to every aspect of our business moving forward.
He also said that its the first time after 100 years Chevrolet is alligned behind one global vission. Mr Alan Batey Who is the vice president of US sales and service and global marketing, He is reasoning this new brand slogan as a part of global campaign for consistency in internal and external affairs. This will be used for advertising the brand world wide. Begining with USA in first quarter of 2013.And soon in near future they are planing to spread this to prominent markets like Russia and India.
credits- IndianAutosBlog.com
